Awesome question! In short, Market Intelligence is an ongoing, holistic knowledge of all aspects of the marketplace. It seeks to answer questions about who does/needs/wants/looks for what, when, how and why. In fact, if you are interested, we have written a whole series of articles on that topic. Check it out on our blog at blog.simitless.com . The first one in the series is titled just as this Frequently Asked Question: “What is Market Intelligence?”.